Buffalo Agency

Have You Herd? – May 2019

By: Rich Katz, Founder & Principal  Stay ‘n’ Play With a host of amazing golf resort and destination clients, Buffalo’s team follows travel trends like a hawk. Business travel is up thanks largely to a significant return to face-to-face meetings over hiding behind emails. Leisure tourism is also up.  Much is attributed to a prevailing […]

Have You Herd? – April 2019

By: Rich Katz, Founder & Principal  Palm of Hand Marketers de-prioritizing today’s ubiquitous demand for fresh content and instant consumer gratification are destined for pink slips.  Here’s why: The average American checks his or her smartphone every six minutes or 150 times daily. Nearly 30% look at their phones the “first and last thing” they […]
Buffalo Groupe |Derek Koenig Announcement

News | Derek Koenig Appointed as Buffalo’s First Chief Creative and Content Officer

Buffalo Groupe Appoints Derek Koenig as Buffalo Agency’s First Chief Creative and Content Officer Twenty-Five Year Marketing Industry Veteran Will Oversee Creation of Buffalo Studios (RESTON, Va.) – Buffalo Groupe, LLC and its Buffalo Agency – a fully integrated marketing firm representing golf, sport and lifestyle brands globally – has named Derek Koenig Chief Creative […]

Have You Herd? – March 2019

By: Rich Katz, Founder & Principal  Digital Milestone For the first time, spend on digital advertising ($130B, 54.2%) in America will surpass traditional ads ($110B, $46.8%).  The trend mirrors consumer consumption activities as digital ads are forecast to become two-thirds of all ad spend by 2023 (eMarketer). Mobile phones are dominant, representing more than 66% […]
Buffalo. Agency | Herd at PGA Show 2019

Buffalo Perspectives | 2019 PGA Show

Last month’s 66th Annual PGA Merchandise Show welcomed nearly 40,000 golf industry professionals from 50 states and 87 countries. From discovering the latest trends in golf equipment, technology, apparel and accessories to trying to score an Instagram-worthy shot with celebrities like Annika Sorenstam, it was an electrifying four days. Our Herd hustled hard securing nearly […]

Have You Herd? – February 2019

By: Rich Katz, Founder & Principal  Super Charge In the event you missed it, there’s a lot of buzz around Buffalo’s latest development. Our fully-integrated marketing firm representing golf, sport and lifestyle brands globally has spun off from its parent entity, golf course management company Billy Casper Golf (BCG). The move comes after a recapitalization […]

Buffalo Partners Featured on Golf Channel

By: The Buffalo.Agency Team  Last week, our Herd headed to the “Sunshine State” for the 66th Annual PGA Merchandise Show.  Known as “The MAJOR of Golf Business,” the PGA Merchandise Show is the world’s largest and most influential golf industry event. The Orlando convention consists of product presentations from the game’s top market leaders including […]
Buffalo.Agency Spins Off From Billy Casper Golf | Buffalo.Agency

News | Buffalo.Agency Spins Off From Billy Casper Golf

Buffalo.Agency Spins Off From Billy Casper Golf, Appoints John Watson as Executive Chairman, Kyle Ragsdale as CEO   (RESTON, Va.) – Buffalo.Agency (Buffalo) – the fully-integrated marketing firm representing golf, sport and lifestyle brands globally – has spun off from its parent entity, golf course management company Billy Casper Golf (BCG). The move comes after […]

Have You Herd? – January 2019

By: Rich Katz, Founder & Managing Director Ultimate Influence America loves lists and golf course rankings and ratings are no exception. They represent tried and true outlets for golfers’ decision-making on their next playing destinations.  This influence applies to golf courses and resorts within driving distance as well as those requiring short- and long-haul flights.  […]