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Buffalo.Agency Spins Off From Billy Casper Golf | Buffalo.Agency

News | Buffalo.Agency Spins Off From Billy Casper Golf

Buffalo.Agency Spins Off From Billy Casper Golf, Appoints John Watson as Executive Chairman, Kyle Ragsdale as CEO   (RESTON, Va.) – Buffalo.Agency (Buffalo) – the fully-integrated marketing firm representing golf, sport and lifestyle brands globally – has spun off from its parent entity, golf course management company Billy Casper Golf (BCG). The move comes after […]

Have You Herd? – January 2019

By: Rich Katz, Founder & Managing Director Ultimate Influence America loves lists and golf course rankings and ratings are no exception. They represent tried and true outlets for golfers’ decision-making on their next playing destinations.  This influence applies to golf courses and resorts within driving distance as well as those requiring short- and long-haul flights.  […]

Have You Herd? – December

By: Rich Katz, Founder & Managing Director New Happenings Here’s to smart marketing and a tenacity that withstands our 16-year history: Proper Topper – A top producer of golf hats and apparel, Imperial Headwear enjoys close relationships with iconic golf courses, country clubs and resorts, as well as major championships, professional tours and governing bodies. […]

Why Millennials Should Use Golf to Advance Their Career

Photo credit: Topgolf By: Glenn Gray, Vice President Contrary to belief, younger generations are interested in golf and playing in droves. If you’re not one of them, you could be missing out on ideal opportunities to get your next promotion or gain visibility within your organization by using the game as a career advancement tool. […]
Mountain Landscape -Washington State Golf Association | Buffalo.Agency

Washington State Golf Association Developing New Brand and Website

FOR IMMEDIATE RELEASE: Nov. 14, 2018 MEDIA CONTACT: Chad Kurz Buffalo.Agency 703.940.3539 ckurz@buffalo.agency Washington State Golf Association Developing New Brand and Website Buffalo.Agency to Support Evolution with Fresh Visual Identity, Digital Presence (FEDERAL WAY, Wash.) – The Washington State Golf Association (WSGA) – a non-profit organization representing over 675 clubs and nearly 70,000 golfers statewide […]

Have You Herd? – November

By: Rich Katz, Founder & Managing Director Lessons Learned One of my favorite golf companies on the planet is GOLFTEC. So, it’s with honor I’m delivering a “State of Golf” presentation at is annual conference next week.  That’s followed by my moderating a “Future of Golf” panel featuring Callaway Golf and Golf Channel leadership. Like […]
Pinehurst No.4 Hole 7 | Buffalo.Agency

Fore on Pinehurst No. 4 – A PR Perfect Score

By: Ryan Parsons, Senior Associate In the world of golf, a familiarization trip (or FAM) for media is essential to tell the full story of a new course. FAM trips are designed to give golf writers, course reviewers and social media influencers a first-hand look into the product that’s been created. With the opening of […]
Micro-communities Social Media | Buffalo.Agency

Micro-Communities on Social Media: Why Are They Important?

 By: Laura Wenzel, Associate In the beginning of October, I had the opportunity to venture to Charlotte, NC to attend Digital Summit – a conference for those of us who geek out over analytics, social media trends and what Google is doing next. After 14 sessions, two key note speakers and 30 pages of notes, […]
Business to Business Cients| Buffalo.Agency

Buffalo.Agency Extends Partnerships with Leading B2B Companies

FOR IMMEDIATE RELEASE: October 9, 2018 MEDIA CONTACT: Tomás Silvani Buffalo.Agency tsilvani@buffalo.agency Buffalo.Agency Extends Partnerships with Leading B2B Companies (RESTON, Va.) – Buffalo.Agency – the fully-integrated marketer specializing in the golf, sport and lifestyle markets – has extended partnerships with globally recognized Aquatrols, Tagmarshal and Thor Guard. For these clients, Buffalo manages marketing strategy and […]
Under Armour Eyewear | Media Influencer Seeding | Buffalo.Agency

Seeding Smart: The Impact of Sending Products to Media and Influencers

By: David Griffith, Vice President, and Zachary Abaie, Manager “I don’t need to try it, I’ll take your word for how amazing this new (product) is,” said no media member ever. In the sports industry dozens of new shirts, shoes, outerwear, equipment, etc. are introduced every single day. So, how do you stand out in […]