Have You Herd?

Have You Herd? – December

By: Rich Katz, Founder & Managing Director New Happenings Here’s to smart marketing and a tenacity that withstands our 16-year history: Proper Topper – A top producer of golf hats and apparel, Imperial Headwear enjoys close relationships with iconic golf courses, country clubs and resorts, as well as major championships, professional tours and governing bodies. […]

Have You Herd? – November

By: Rich Katz, Founder & Managing Director Lessons Learned One of my favorite golf companies on the planet is GOLFTEC. So, it’s with honor I’m delivering a “State of Golf” presentation at is annual conference next week.  That’s followed by my moderating a “Future of Golf” panel featuring Callaway Golf and Golf Channel leadership. Like […]

Have You Herd? – October

By: Rich Katz, Founder & Managing Director Dear Friends, We employ a terrific executive coach.  Many of her teachings hit me hard.  A couple of note: There are two principal behaviors you can control. The first is personal effort. The second are learnings through conversations; on that note, Bill Gates reportedly carries a card in […]
Have You Herd? - September| Buffalo.Agency

Have You Herd? – September

By: Rich Katz, Founder & Managing Director Stacking Up Business is akin to a nationally-televised prize fight. To get the upper hand, the more sophisticated your marketing becomes, the more surgical you can position your brand as a “must have.” Without such data, benchmarking risks inaccuracy and campaigns fall prey to imprecise measurement.  Moreover, differentiation […]
Have You Herd? - August | Buffalo.Agency

Have You Herd? – August

By: Rich Katz, Founder & Managing Director Golf Un-Lugged Caddies have walked golf courses for hundreds of years dating back to Mary, Queen of Scots, who developed a love for the game.  So much so, King Louis of France built her a course to enjoy when she visited.  Mary required guards while playing, so he […]

Have You Herd? – July

By: Rich Katz, Founder & Managing Director Living the Dream There’s nothing like waking up on a weekend, reading the newspaper with coffee in hand and staring at a beautifully manicured, tree-lined fairway.  If you’re like the 34% of residents who live in golf communities and play the sport, a trip to the first tee […]

Have You Herd? – June

By: Rich Katz, Founder & Managing Director Money & Muscle Economic conditions are continuously improving and the expectation is for good times to continue. Nearly 75% of U.S. households report they were financially comfortable in 2017, 4% higher than prior year.  A similarly impressive percentage of small businesses show higher growth over the previous 18 […]

Have You Herd? – May

By: Rich Katz, Founder & Managing Director Lead Generation Buffalo’s newest client – for which we are integrating strategic public relations and content marketing programs to reach qualified member and resident prospects at precise points in the sales cycle – is one for the ages. Meet Sailfish Point: On Hutchinson Island, Florida is one of […]

Have You Herd? – April

By: Rich Katz, Founder & Managing Director Get Noticed  Publicity is the type of promotion that relies on the public relations effect of a news story usually carried free by mass media.  Its main objective is not sales promotion, but image creation through editorial or “independent source” commentary.  Two examples of how Buffalo’s relationships with […]

Have You Herd? – March

By: Rich Katz, Founder & Managing Director Dear Friends, Business is like baseball.  Executives need to protect against falling behind in early innings.  The difficulty of come-from-behind victories lies in the inherent sense of urgency and pressure.  The result is often severe deviation from game plans in the form of budget cutting.  Moreover, opponents notice […]
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