Have You Herd?

Have You Herd? – April

Get Noticed  Publicity is the type of promotion that relies on the public relations effect of a news story usually carried free by mass media.  Its main objective is not sales promotion, but image creation through editorial or “independent source” commentary.  Two examples of how Buffalo’s relationships with journalists came into play last week. Major […]

Have You Herd? – March

Dear Friends, Business is like baseball.  Executives need to protect against falling behind in early innings.  The difficulty of come-from-behind victories lies in the inherent sense of urgency and pressure.  The result is often severe deviation from game plans in the form of budget cutting.  Moreover, opponents notice the momentum lapse and use it against […]
Have-You-Herd-Blog-Header-January

Have You Herd? – January

Dear Friends, Wishing you a happy and healthy 2018. After taking time off from authoring this monthly newsletter, we’re back to a regular cadence of news and insights related to the world of golf, sport and lifestyle.  Our fully-integrated marketing firm, Buffalo.Agency, represents a broad cross-section of emerging and established brands in these categories.  As […]