Have You Herd?

Have You Herd? – April 2019

By: Rich Katz, Founder & Principal  Palm of Hand Marketers de-prioritizing today’s ubiquitous demand for fresh content and instant consumer gratification are destined for pink slips.  Here’s why: The average American checks his or her smartphone every six minutes or 150 times daily. Nearly 30% look at their phones the “first and last thing” they […]

Have You Herd? – March 2019

By: Rich Katz, Founder & Principal  Digital Milestone For the first time, spend on digital advertising ($130B, 54.2%) in America will surpass traditional ads ($110B, $46.8%).  The trend mirrors consumer consumption activities as digital ads are forecast to become two-thirds of all ad spend by 2023 (eMarketer). Mobile phones are dominant, representing more than 66% […]

Have You Herd? – February 2019

By: Rich Katz, Founder & Principal  Super Charge In the event you missed it, there’s a lot of buzz around Buffalo’s latest development. Our fully-integrated marketing firm representing golf, sport and lifestyle brands globally has spun off from its parent entity, golf course management company Billy Casper Golf (BCG). The move comes after a recapitalization […]

Have You Herd? – January 2019

By: Rich Katz, Founder & Managing Director Ultimate Influence America loves lists and golf course rankings and ratings are no exception. They represent tried and true outlets for golfers’ decision-making on their next playing destinations.  This influence applies to golf courses and resorts within driving distance as well as those requiring short- and long-haul flights.  […]

Have You Herd? – December 2018

By: Rich Katz, Founder & Managing Director New Happenings Here’s to smart marketing and a tenacity that withstands our 16-year history: Proper Topper – A top producer of golf hats and apparel, Imperial Headwear enjoys close relationships with iconic golf courses, country clubs and resorts, as well as major championships, professional tours and governing bodies. […]

Have You Herd? – November 2018

By: Rich Katz, Founder & Managing Director Lessons Learned One of my favorite golf companies on the planet is GOLFTEC. So, it’s with honor I’m delivering a “State of Golf” presentation at is annual conference next week.  That’s followed by my moderating a “Future of Golf” panel featuring Callaway Golf and Golf Channel leadership. Like […]

Have You Herd? – October 2018

By: Rich Katz, Founder & Managing Director Dear Friends, We employ a terrific executive coach.  Many of her teachings hit me hard.  A couple of note: There are two principal behaviors you can control. The first is personal effort. The second are learnings through conversations; on that note, Bill Gates reportedly carries a card in […]
Have You Herd? - September| Buffalo.Agency

Have You Herd? – September 2018

By: Rich Katz, Founder & Managing Director Stacking Up Business is akin to a nationally-televised prize fight. To get the upper hand, the more sophisticated your marketing becomes, the more surgical you can position your brand as a “must have.” Without such data, benchmarking risks inaccuracy and campaigns fall prey to imprecise measurement.  Moreover, differentiation […]
Have You Herd? - August | Buffalo.Agency

Have You Herd? – August 2018

By: Rich Katz, Founder & Managing Director Golf Un-Lugged Caddies have walked golf courses for hundreds of years dating back to Mary, Queen of Scots, who developed a love for the game.  So much so, King Louis of France built her a course to enjoy when she visited.  Mary required guards while playing, so he […]

Have You Herd? – July 2018

By: Rich Katz, Founder & Managing Director Living the Dream There’s nothing like waking up on a weekend, reading the newspaper with coffee in hand and staring at a beautifully manicured, tree-lined fairway.  If you’re like the 34% of residents who live in golf communities and play the sport, a trip to the first tee […]
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