Public Relations

Pinehurst No.4 Hole 7 | Buffalo.Agency

Fore on Pinehurst No. 4 – A PR Perfect Score

By: Ryan Parsons, Senior Associate In the world of golf, a familiarization trip (or FAM) for media is essential to tell the full story of a new course. FAM trips are designed to give golf writers, course reviewers and social media influencers a first-hand look into the product that’s been created. With the opening of […]
Under Armour Eyewear | Media Influencer Seeding | Buffalo.Agency

Seeding Smart: The Impact of Sending Products to Media and Influencers

By: David Griffith, Vice President, and Zachary Abaie, Manager “I don’t need to try it, I’ll take your word for how amazing this new (product) is,” said no media member ever. In the sports industry dozens of new shirts, shoes, outerwear, equipment, etc. are introduced every single day. So, how do you stand out in […]
Womens Golf | #inviteHER | Buffalo.Agency

Golf Industry Organizations Unite to Launch #inviteHER

By: Cassie Phillips, Manager As marketers, we hear it all the time. “Let’s launch a campaign!” Whether a product release, major company announcement or new brand initiative, it’s easier said than done. Recently, the LPGA Women’s Network and WE ARE GOLF teamed up to do just that by taking on the golf industry question that […]

Aim Small for Big Results

By: David Griffith, Vice President News comes fast these days.  Let’s face it, print may not be dead, but online has fractionalized media, thus, crowning content king.  Digital platforms are constantly seeking sticky stories and lengthy listicles which increase time-on-site and create loyal visitors. For PR practitioners, the good news are the many new avenues […]
Why Media Tours are Important | Buffalo.Agency

Why Media Tours Matter

By: Zach Abaie, Manager Media relationships can be formed in dozens of ways: e-mail exchanges, phone calls, social media conversations and more. But, the strongest bond is undoubtedly made during in-person interactions. For Buffalo.Agency, that’s 99% of the reason to conduct a media tour. I’ll tell you the other 1% at the end of this […]

Buffalo.Agency Announces Promotions within Leadership Team

Congratulations Herd! We are proud to announce the following promotions.   David Griffith, Vice President Griffith joined the Buffalo team a decade ago and currently leads public relations and marketing programs within the agency’s golf products and lifestyle portfolios. Additionally, he serves as Executive Editor of Buffalo.Bureau, overseeing operation of the firm’s proprietary newsroom-style PR […]
The Fallacy of “PR Girls” | Buffalo.Agency

The Fallacy of “PR Girls”

I was asked by a group of young women in my office to write a Buffalo.Agency blog in honor of National Business Women’s Week.  These smart, savvy and sassy ladies did not make it easy on me – they said, “You can write about anything.” Anything.  Well, those kind of possibilities can send my mind […]