Public Relations

Womens Golf | #inviteHER | Buffalo.Agency

Golf Industry Organizations Unite to Launch #inviteHER

By: Cassie Phillips, Manager As marketers, we hear it all the time. “Let’s launch a campaign!” Whether a product release, major company announcement or new brand initiative, it’s easier said than done. Recently, the LPGA Women’s Network and WE ARE GOLF teamed up to do just that by taking on the golf industry question that […]
Public Relations Pitching | Buffalo.Agency

Aim Small for Big Results

By: David Griffith, Vice President News comes fast these days.  Let’s face it, print may not be dead, but online has fractionalized media, thus, crowning content king.  Digital platforms are constantly seeking sticky stories and lengthy listicles which increase time-on-site and create loyal visitors. For PR practitioners, the good news are the many new avenues […]
Why Media Tours are Important | Buffalo.Agency

Why Media Tours Matter

By: Zach Abaie Media relationships can be formed in dozens of ways: e-mail exchanges, phone calls, social media conversations and more. But, the strongest bond is undoubtedly made during in-person interactions. For Buffalo.Agency, that’s 99% of the reason to conduct a media tour. I’ll tell you the other 1% at the end of this post. […]

Buffalo.Agency Announces Promotions within Leadership Team

Congratulations Herd! We are proud to announce the following promotions.   David Griffith, Vice President Griffith joined the Buffalo team a decade ago and currently leads public relations and marketing programs within the agency’s golf products and lifestyle portfolios. Additionally, he serves as Executive Editor of Buffalo.Bureau, overseeing operation of the firm’s proprietary newsroom-style PR […]
The Fallacy of “PR Girls” | Buffalo.Agency

The Fallacy of “PR Girls”

I was asked by a group of young women in my office to write a Buffalo.Agency blog in honor of National Business Women’s Week.  These smart, savvy and sassy ladies did not make it easy on me – they said, “You can write about anything.” Anything.  Well, those kind of possibilities can send my mind […]