Have You Herd – Moments That Matter
There are moments that matter – in our lives, in our careers and in our choices. Buffalo focuses on the moments that matter when connecting brands to audiences. On Friday, Ja...
Have You Herd – Timing is Everything
Successful golf destination properties and resorts tend to share one common trait when it comes to their respective marketing and public relations programs – they think and plan ...
Have You Herd – The Power of Public Relations
Historically, public relations or earned media has been boxed into delivering awareness and driving “publicity.” But with consumers being exposed to an estimated 4,000 to 10,00...
Fore on Pinehurst No. 4 – A PR Perfect Score
In the world of golf, a familiarization trip (or FAM) for media is essential to tell the full story of a new course. FAM trips are designed to give golf writers, course reviewers a...
Seeding Smart: The Impact of Sending Products to Media and Influencers
“I don’t need to try it, I’ll take your word for how amazing this new (product) is,” said no media member ever. In the sports industry dozens of new shirts, shoes, outerwea...
Golf Industry Organizations Unite to Launch #inviteHER
By: Cassie Phillips, Manager As marketers, we hear it all the time. “Let’s launch a campaign!” Whether a product release, major company announcement or new brand initiative, ...
Aim Small for Big Results
By: David Griffith, Vice President News comes fast these days. Let’s face it, print may not be dead, but online has fractionalized media, thus, crowning content king. Digital...
Why Media Tours Matter
By: Zach Abaie, Manager Media relationships can be formed in dozens of ways: e-mail exchanges, phone calls, social media conversations and more. But, the strongest bond is undoubte...
Buffalo.Agency Announces Promotions within Leadership Team
Congratulations Herd! We are proud to announce the following promotions. David Griffith, Vice President Griffith joined the Buffalo team a decade ago and currently leads pub...
The Fallacy of “PR Girls”
I was asked by a group of young women in my office to write a Buffalo.Agency blog in honor of National Business Women’s Week. These smart, savvy and sassy ladies did not make i...