BODYMEDIA

Wearable body monitoring technology featured on The Biggest Loser.

challenge

Position BodyMedia wearable technology as the superior choice for successful weight loss within the crowded $60 billion/year weight loss market.

insight

Research proves that those who actively monitor their caloric intake and caloric burn are more successful in their attempts to lose weight.

activation

Align with the on-brand, inspirational weight loss community of The Biggest Loser to create an integrated brand awareness and e-commerce campaign to reach target BodyMedia customers. Leverage user-generated content and The Biggest Loser cast members to deliver a success-centric story through Advertising, Print/Radio/Digital, Retargeting, Social Media, and Video.

result

The Buffalo.Agency campaign raised BodyMedia’s brand profile and reduced their cost per acquisition from $200 to $20.

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