Wearable body monitoring technology featured on The Biggest Loser.
Position BodyMedia wearable technology as the superior choice for successful weight loss within the crowded $60 billion/year weight loss market.
Research proves that those who actively monitor their caloric intake and caloric burn are more successful in their attempts to lose weight.
Align with the on-brand, inspirational weight loss community of The Biggest Loser to create an integrated brand awareness and e-commerce campaign to reach target BodyMedia customers. Leverage user-generated content and The Biggest Loser cast members to deliver a success-centric story through Advertising, Print/Radio/Digital, Retargeting, Social Media, and Video.
The Buffalo.Agency campaign raised BodyMedia’s brand profile and reduced their cost per acquisition from $200 to $20.