Casa de Campo Resort & Villas Case Study

CHALLENGE

To reacquaint North American audiences with Casa de Campo and its world-class golf offerings. In recent years, the resort had moved away from heavily promoting its exceptional golf assets in favor of other messaging. Furthermore, while many golfers had heard of Teeth of the Dog, they didn’t readily associate it with the Casa de Campo brand.

INSIGHT

Casa de Campo is home to one of the world’s greatest golf courses, Teeth of the Dog, as well as two other acclaimed Pete Dye-designed layouts. With Buffalo’s help, new management ascertained that the resort’s main differentiator from luxury competitors across the Caribbean is Teeth of the Dog and its status as a “bucket list” item for avid golfers.

ACTIVATION

Buffalo executed a public/media relations and content creation program focused on reasserting the preeminence of the Casa de Campo golf experience.

RESULTS

A Buffalo partner since mid-2017, Casa de Campo saw golf rounds increase by more than 20% and room revenue double in 2018, significantly contributing to its most-profitable year ever.