MAGNOLIA GREEN

Positioning a once underappreciated address as the hot new place to live.

challenge

Magnolia Green was not on the short-list for many of these buyers, thanks to a difficult recent history that included a halt in construction during the recession.

insight

Richmond-area home buyers seeking more bang-for-their buck are increasingly considering communities south of the James River.

activation

Leverage new ownership group and openings of 18-hole golf course, real estate Welcome Center, golf clubhouse and new neighborhoods to tell the Magnolia Green story via a PR and media relations program targeting local, regional and national press.

result

Magnolia Green is the area’s fastest-growing active-lifestyle community, realizing a year-over-year price-per-unit increase approaching 20%. 

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