SPORTS TURF MANAGERS ASSOCIATION

A sound strategic direction providing insights has been imperative to successfully execute this national awareness program. With a "grassroots" approach, we utilize a service mix of Strategy, PR, Content Development and Social Media to exceed client expectations.

challenge

Position Sports Turf Managers Association (STMA) as the global leader in advancing the sports turf management profession through education, awareness programs and industry development.

insight

To generate ground-up organizational brand awareness, a multiplatform communications strategy is required for execution effectiveness.

activation

Through a turnkey robust communications program, promote Sports Turf Managers Association's 2,600 members through non-endemic and endemic media outlets across North America and beyond. Conduction in-person and phone interview with STMA members continually revealed story ideas from professional, collegiate, K-12, youth, parks and recreation, academic and commercial segments. Internally, comprehensive social media community management allows members to remain continually engaged by means of nationally recognized user-generated campaigns.

result

Since October 2013, Buffalo.Agency has generated 2.1 billion unique public relations impressions, secured more than 500 publicity hits in an expansive list of representative publications and grown the social media community by more than 1,000%.
 

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