WE ARE GOLF

The game of golf is much more than a fun day on the course; it has positive economic, community, and societal benefits. Through a branded We Are Golf platform, Buffalo.Agency delivered global buzz for National Golf Day.

challenge

Communicating golf's growth and its many economic, charitable and environmental contributions to our country's lawmakers.

insight

Turnkey a multiplatform communications and branding program for We Are Golf's National Golf Day that engaged the broadest possible audience and delivered messages about golf’s human benefits to society.

activation

Buffalo.Agency crafted and distributed a social media toolkit to industry leaders, golf enthusiasts and influencers, Congressional members and non-endemic media. This included suggested social media posts about golf’s economic impact, affordability, accessibility, charitable impact and environmental sustainability. Additionally, our team executed the first annual We Are Golf's National Golf Day Launch Party at Hawk ‘n’ Dove on May 17 with over 200 attendees. Finally, Buffalo coordinated on-site media interviews with Ryder Cup Captains Davis Love III and Steve Stricker.

result

Using #NGD16 for the May event, more than 52.1 million impressions were generated across Twitter, Facebook, YouTube, and Instagram representing a 41% increase versus 2015. 17.7 million unique Twitter and Facebook accounts were reached with #NGD16 and/or @wearegolf posts, and supportive tweets with the highest number of impressions included Larry Fitzgerald (Arizona Cardinals), Golf Channel, PGA TOUR, Oakley, Speaker of the House Paul Ryan, Gary Player, Justin Rose, Jason Dufner, Lydia Ko and the Arizona Cardinals.

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