WE ARE GOLF

The game of golf is much more than a fun day on the course; it has positive economic, community, and societal benefits. Through a branded We Are Golf platform, Buffalo.Agency delivered global buzz for National Golf Day.

challenge

Communicating golf's growth and its many economic, charitable and environmental contributions to our country's lawmakers.

insight

Turnkey a multiplatform communications and branding program for We Are Golf's National Golf Day that engaged the broadest possible audience and delivered messages about golf’s human benefits to society.

activation

For National Golf Day’s 10th anniversary, Buffalo.Agency crafted and distributed a social media toolkit to industry leaders, golf enthusiasts and influencers, Congressional members and non-endemic media. This included suggested social media posts about golf’s economic impact, affordability, accessibility, charitable impact and environmental sustainability. Additionally, our team executed the second annual National Golf Day Launch Party at the Microsoft Innovation & Policy Center on April 25 with more than 250 confirmed attendees. Finally, Buffalo coordinated on-site media interviews with the PGA TOUR’s Billy Hurley III.

result

The #NGD17 social media campaign officially launched on April 1 and ended April 30. Using #NGD17, the campaign exceeded 72.7 million impressions (52 million in 2016; 37 million in 2015) with significant support from inside and outside the golf industry, representing a 39 percent increase versus 2016. Between 2 p.m. and 3 p.m. EST on April 26, #NGD17 was a global trending topic on Twitter for the third consecutive year. A record 24.3 million unique Facebook and Twitter accounts were reached and tweets with the highest number of impressions included Billy Horschel, Danny Lee, Dustin Johnson, Gary Player, Golf Channel, Michelle Wie, New Orleans Saints, PGA TOUR, Vevo and WWE, among others.

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