Youth On Course Case Study

CHALLENGE

To create public relations strategy to facilitate publicity and editorial coverage fueling the organization’s national expansion, as well as assisting with creating messaging strategy roadmaps for initiatives across paid and organic social media.

INSIGHT

Youth on Course approached Buffalo in the summer of 2015 to design a public relations strategy that energizes the organization’s national expansion. At the time, Youth on Course was active in six west coast states, with the ambitious goal of being in all 50 states by 2020. As of 2018, YOC has grown to serve 26 states across the country and continues to strive towards the goal of reaching all 50 states.

ACTIVATION

Buffalo employs a two-pronged media outreach plan that targets timely state and regional publications, coupled with far-reaching national outlets. This allows for impactful publicity that drives both membership and public awareness. Buffalo also supplement’s the organizations ongoing conversations with golf association leaders and industry stakeholders by making introductions.

RESULTS

Since partnering with Buffalo, Youth On Course year-over-year fundraising has nearly doubled, membership has grown from 13,000 to more than 45,000, and individual yearly-course reimbursements have increased from $420,000 to nearly $900,000 in 2018. Recent publicity includes coverage in USA Today, Golf Digest, Golf Channel, Forbes, Golf Business and other national outlets.