Branding

Have You Herd? – April 2019

By: Rich Katz, Founder & Principal  Palm of Hand Marketers de-prioritizing today’s ubiquitous demand for fresh content and instant consumer gratification are destined for pink slips.  Here’s why: The average American checks his or her smartphone every six minutes or 150 times daily. Nearly 30% look at their phones the “first and last thing” they […]

Have You Herd? – March 2019

By: Rich Katz, Founder & Principal  Digital Milestone For the first time, spend on digital advertising ($130B, 54.2%) in America will surpass traditional ads ($110B, $46.8%).  The trend mirrors consumer consumption activities as digital ads are forecast to become two-thirds of all ad spend by 2023 (eMarketer). Mobile phones are dominant, representing more than 66% […]

Have You Herd? – February 2019

By: Rich Katz, Founder & Principal  Super Charge In the event you missed it, there’s a lot of buzz around Buffalo’s latest development. Our fully-integrated marketing firm representing golf, sport and lifestyle brands globally has spun off from its parent entity, golf course management company Billy Casper Golf (BCG). The move comes after a recapitalization […]

Have You Herd? – January 2019

By: Rich Katz, Founder & Managing Director Ultimate Influence America loves lists and golf course rankings and ratings are no exception. They represent tried and true outlets for golfers’ decision-making on their next playing destinations.  This influence applies to golf courses and resorts within driving distance as well as those requiring short- and long-haul flights.  […]

Have You Herd? – December 2018

By: Rich Katz, Founder & Managing Director New Happenings Here’s to smart marketing and a tenacity that withstands our 16-year history: Proper Topper – A top producer of golf hats and apparel, Imperial Headwear enjoys close relationships with iconic golf courses, country clubs and resorts, as well as major championships, professional tours and governing bodies. […]
Mountain Landscape -Washington State Golf Association | Buffalo.Agency

Washington State Golf Association Developing New Brand and Website

FOR IMMEDIATE RELEASE: Nov. 14, 2018 MEDIA CONTACT: Chad Kurz Buffalo.Agency 703.940.3539 ckurz@buffalo.agency Washington State Golf Association Developing New Brand and Website Buffalo.Agency to Support Evolution with Fresh Visual Identity, Digital Presence (FEDERAL WAY, Wash.) – The Washington State Golf Association (WSGA) – a non-profit organization representing over 675 clubs and nearly 70,000 golfers statewide […]
First Green GCSAA Rebrand | Buffalo.Agency

From Tee to (First) Green: Anatomy of a Rebrand (pt. 2 of 2)

By: Chad Kurz, Senior Director The Golf Course Superintendents Association of America (GCSAA) recently assumed leadership of First Green, the only STEM education and environmental outreach program that uses golf courses as hands-on learning labs for middle and high school students. While First Green’s sparkling new website and contemporary logo will immediately catch attention (more […]
First Green - Anatomy of a Rebrand | Buffalo.Agency

From Tee to (First) Green: Anatomy of a Rebrand (pt. 1 of 2)

By: Chad Kurz, Senior Director The Golf Course Superintendents Association of America (GCSAA) recently assumed leadership of First Green, the only STEM education and environmental outreach program that uses golf courses as hands-on learning labs for middle and high school students. While First Green’s sparkling new website and contemporary logo will immediately catch attention (more on […]
Have You Herd? - August | Buffalo.Agency

Have You Herd? – August 2018

By: Rich Katz, Founder & Managing Director Golf Un-Lugged Caddies have walked golf courses for hundreds of years dating back to Mary, Queen of Scots, who developed a love for the game.  So much so, King Louis of France built her a course to enjoy when she visited.  Mary required guards while playing, so he […]

Have You Herd? – July 2018

By: Rich Katz, Founder & Managing Director Living the Dream There’s nothing like waking up on a weekend, reading the newspaper with coffee in hand and staring at a beautifully manicured, tree-lined fairway.  If you’re like the 34% of residents who live in golf communities and play the sport, a trip to the first tee […]
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