golf

Have You Herd? – April 2019

By: Rich Katz, Founder & Principal  Palm of Hand Marketers de-prioritizing today’s ubiquitous demand for fresh content and instant consumer gratification are destined for pink slips.  Here’s why: The average American checks his or her smartphone every six minutes or 150 times daily. Nearly 30% look at their phones the “first and last thing” they […]

Have You Herd? – March 2019

By: Rich Katz, Founder & Principal  Digital Milestone For the first time, spend on digital advertising ($130B, 54.2%) in America will surpass traditional ads ($110B, $46.8%).  The trend mirrors consumer consumption activities as digital ads are forecast to become two-thirds of all ad spend by 2023 (eMarketer). Mobile phones are dominant, representing more than 66% […]

Have You Herd? – February 2019

By: Rich Katz, Founder & Principal  Super Charge In the event you missed it, there’s a lot of buzz around Buffalo’s latest development. Our fully-integrated marketing firm representing golf, sport and lifestyle brands globally has spun off from its parent entity, golf course management company Billy Casper Golf (BCG). The move comes after a recapitalization […]

Have You Herd? – January 2019

By: Rich Katz, Founder & Managing Director Ultimate Influence America loves lists and golf course rankings and ratings are no exception. They represent tried and true outlets for golfers’ decision-making on their next playing destinations.  This influence applies to golf courses and resorts within driving distance as well as those requiring short- and long-haul flights.  […]

Have You Herd? – December 2018

By: Rich Katz, Founder & Managing Director New Happenings Here’s to smart marketing and a tenacity that withstands our 16-year history: Proper Topper – A top producer of golf hats and apparel, Imperial Headwear enjoys close relationships with iconic golf courses, country clubs and resorts, as well as major championships, professional tours and governing bodies. […]

Why Millennials Should Use Golf to Advance Their Career

Photo credit: Topgolf By: Glenn Gray, Vice President Contrary to belief, younger generations are interested in golf and playing in droves. If you’re not one of them, you could be missing out on ideal opportunities to get your next promotion or gain visibility within your organization by using the game as a career advancement tool. […]

Have You Herd? – November 2018

By: Rich Katz, Founder & Managing Director Lessons Learned One of my favorite golf companies on the planet is GOLFTEC. So, it’s with honor I’m delivering a “State of Golf” presentation at is annual conference next week.  That’s followed by my moderating a “Future of Golf” panel featuring Callaway Golf and Golf Channel leadership. Like […]
Pinehurst No.4 Hole 7 | Buffalo.Agency

Fore on Pinehurst No. 4 – A PR Perfect Score

By: Ryan Parsons, Senior Associate In the world of golf, a familiarization trip (or FAM) for media is essential to tell the full story of a new course. FAM trips are designed to give golf writers, course reviewers and social media influencers a first-hand look into the product that’s been created. With the opening of […]
Micro-communities Social Media | Buffalo.Agency

Micro-Communities on Social Media: Why Are They Important?

 By: Laura Wenzel, Associate In the beginning of October, I had the opportunity to venture to Charlotte, NC to attend Digital Summit – a conference for those of us who geek out over analytics, social media trends and what Google is doing next. After 14 sessions, two key note speakers and 30 pages of notes, […]

Have You Herd? – October 2018

By: Rich Katz, Founder & Managing Director Dear Friends, We employ a terrific executive coach.  Many of her teachings hit me hard.  A couple of note: There are two principal behaviors you can control. The first is personal effort. The second are learnings through conversations; on that note, Bill Gates reportedly carries a card in […]