influencers

Have You Herd? – April 2019

By: Rich Katz, Founder & Principal  Palm of Hand Marketers de-prioritizing today’s ubiquitous demand for fresh content and instant consumer gratification are destined for pink slips.  Here’s why: The average American checks his or her smartphone every six minutes or 150 times daily. Nearly 30% look at their phones the “first and last thing” they […]
Micro-communities Social Media | Buffalo.Agency

Micro-Communities on Social Media: Why Are They Important?

 By: Laura Wenzel, Associate In the beginning of October, I had the opportunity to venture to Charlotte, NC to attend Digital Summit – a conference for those of us who geek out over analytics, social media trends and what Google is doing next. After 14 sessions, two key note speakers and 30 pages of notes, […]
Under Armour Eyewear | Media Influencer Seeding | Buffalo.Agency

Seeding Smart: The Impact of Sending Products to Media and Influencers

By: David Griffith, Vice President, and Zachary Abaie, Manager “I don’t need to try it, I’ll take your word for how amazing this new (product) is,” said no media member ever. In the sports industry dozens of new shirts, shoes, outerwear, equipment, etc. are introduced every single day. So, how do you stand out in […]