media relations

Aim Small for Big Results

By: David Griffith, Vice President News comes fast these days.  Let’s face it, print may not be dead, but online has fractionalized media, thus, crowning content king.  Digital platforms are constantly seeking sticky stories and lengthy listicles which increase time-on-site and create loyal visitors. For PR practitioners, the good news are the many new avenues […]
Why Media Tours are Important | Buffalo.Agency

Why Media Tours Matter

By: Zach Abaie, Manager Media relationships can be formed in dozens of ways: e-mail exchanges, phone calls, social media conversations and more. But, the strongest bond is undoubtedly made during in-person interactions. For Buffalo.Agency, that’s 99% of the reason to conduct a media tour. I’ll tell you the other 1% at the end of this […]