Public Relations

Have You Herd? – November

By: Rich Katz, Founder & Managing Director Lessons Learned One of my favorite golf companies on the planet is GOLFTEC. So, it’s with honor I’m delivering a “State of Golf” presentation at is annual conference next week.  That’s followed by my moderating a “Future of Golf” panel featuring Callaway Golf and Golf Channel leadership. Like […]
Business to Business Cients| Buffalo.Agency

Buffalo.Agency Extends Partnerships with Leading B2B Companies

FOR IMMEDIATE RELEASE: October 9, 2018 MEDIA CONTACT: Tomás Silvani Buffalo.Agency tsilvani@buffalo.agency Buffalo.Agency Extends Partnerships with Leading B2B Companies (RESTON, Va.) – Buffalo.Agency – the fully-integrated marketer specializing in the golf, sport and lifestyle markets – has extended partnerships with globally recognized Aquatrols, Tagmarshal and Thor Guard. For these clients, Buffalo manages marketing strategy and […]
Under Armour Eyewear | Media Influencer Seeding | Buffalo.Agency

Seeding Smart: The Impact of Sending Products to Media and Influencers

By: David Griffith, Vice President, and Zachary Abaie, Manager “I don’t need to try it, I’ll take your word for how amazing this new (product) is,” said no media member ever. In the sports industry dozens of new shirts, shoes, outerwear, equipment, etc. are introduced every single day. So, how do you stand out in […]

Have You Herd? – October

By: Rich Katz, Founder & Managing Director Dear Friends, We employ a terrific executive coach.  Many of her teachings hit me hard.  A couple of note: There are two principal behaviors you can control. The first is personal effort. The second are learnings through conversations; on that note, Bill Gates reportedly carries a card in […]
Have You Herd? - September| Buffalo.Agency

Have You Herd? – September

By: Rich Katz, Founder & Managing Director Stacking Up Business is akin to a nationally-televised prize fight. To get the upper hand, the more sophisticated your marketing becomes, the more surgical you can position your brand as a “must have.” Without such data, benchmarking risks inaccuracy and campaigns fall prey to imprecise measurement.  Moreover, differentiation […]
Womens Golf | #inviteHER | Buffalo.Agency

Golf Industry Organizations Unite to Launch #inviteHER

By: Cassie Phillips, Manager As marketers, we hear it all the time. “Let’s launch a campaign!” Whether a product release, major company announcement or new brand initiative, it’s easier said than done. Recently, the LPGA Women’s Network and WE ARE GOLF teamed up to do just that by taking on the golf industry question that […]
Why Media Tours are Important | Buffalo.Agency

Why Media Tours Matter

By: Zach Abaie, Manager Media relationships can be formed in dozens of ways: e-mail exchanges, phone calls, social media conversations and more. But, the strongest bond is undoubtedly made during in-person interactions. For Buffalo.Agency, that’s 99% of the reason to conduct a media tour. I’ll tell you the other 1% at the end of this […]

Have You Herd? – July

By: Rich Katz, Founder & Managing Director Living the Dream There’s nothing like waking up on a weekend, reading the newspaper with coffee in hand and staring at a beautifully manicured, tree-lined fairway.  If you’re like the 34% of residents who live in golf communities and play the sport, a trip to the first tee […]

Announcement | Buffalo.Collective

FOR IMMEDIATE RELEASE: July 10, 2018   MEDIA CONTACT: Bill Feidler Buffalo.Agency 703.615.4034 bfeidler@buffalo.agency   Buffalo.Agency Introduces Buffalo.Collective for Emerging Golf, Sport, Lifestyle Brands Four Partners Highlight Inaugural Class to Benefit from PR, Digital-Social, Industry Influence (Reston, VA) – Buffalo.Agency – the fully-integrated marketer representing golf, sport and lifestyle brands globally – has launched Buffalo.Collective, […]

Have You Herd? – April

By: Rich Katz, Founder & Managing Director Get Noticed  Publicity is the type of promotion that relies on the public relations effect of a news story usually carried free by mass media.  Its main objective is not sales promotion, but image creation through editorial or “independent source” commentary.  Two examples of how Buffalo’s relationships with […]
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