Last week, our Herd headed to the “Sunshine State” for the 66th Annual PGA Merchandise Show. Known as “The MAJOR of Golf Business,” the PGA Merchandise Show is the world’s largest and most influential golf industry event. The Orlando convention consists of product presentations from the game’s top market leaders including the world’s largest outdoor product demonstration, multiple designer fashion shows, teaching clinics, education seminars, career workshops, industry awards, networking receptions and more. It is the ideal platform to grow business, participation and interest in golf.
Each year, Golf Channel broadcasts live from this industry leading event. Live coverage featured five Buffalo partners on the widely recognized segment, “Morning Drive.” Check out the new products and insights our partners shared in the clips below.
GOLFTEC
GOLFTEC CEO and co-founder Joe Assell chatted with Damon Hack to explain how you can unlock and maintain your best golf game with new technology and training.
WE ARE GOLF
Steve Mona, the Executive Director of WE ARE GOLF, also sat down with Damon Hack to discuss where the golf industry is heading for 2019. The two words he used? “Solid” and “evolving.”
Under Armour Eyewear
The “Morning Drive” team showcased the latest high-tech and stylish sunglasses, including the Under Armour Glimpse shown at (00:01:40). These sunglasses have a proprietary tint designed to eliminate glare while playing outside.
Global Value Commerce
Ed Byman, founder of Global Value Commerce, sat down to highlight the success of the U-try club trial program on GlobalGolf.com. Customers can order new clubs online and test them for two weeks without having the commitment of purchasing the club at face value.
ECCO
The “Morning Drive” team discussed the brand-new golf shoes on the market including the ECCO BIOM G3 at (00:00:10) and the ECCO BIOM Hybrid 3 at (00:00:30).
Golf Life Navigators
Jason Becker, founder and CEO of Golf Life Navigators, explains how their “eHarmony meets Zillow for golf” approach can help you find the right golf club community for your lifestyle.
