Creative Corner – Responding to COVID-19

The golf industry has made a bold statement throughout the COVID-19 pandemic: we are here to stay and we are here to help. Here are just a few ways Buffalo clients are creatively keeping the game alive by inspiring golfers to make the most of these unprecedented times.

Lessons with Annika

Normally, Annika Sorenstam is a woman on the go, traveling around the globe to support her ANNIKA Foundation and other ANNIKA-branded business ventures. But like all of us, she’s been grounded in recent weeks. So while enjoying even more quality time with her family at their Orlando home, she’s also been kind enough to treat her fans to a series of lessons on Instagram Live from her backyard putting green. Enjoy the latest one on putting below; after all, it’s not too often that one can say they received a few tips from a 10-time major champion!


As America shelters in place, golfers are finding creative ways to keep their golf game in check from home. Golfzon – a leader in indoor golf – is rallying around people who #PlayAtHome with the #CoffeeCupChallenge. To participate, all you need to do is take a video of yourself chipping or putting into a coffee cup using the hashtag #CoffeeCupChallenge and tag @Golfzon. Check out the video that’s currently running Facebook and Instagram. Now let’s see you chip in!


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As the primary steward of the game of golf, the USGA is helping to connect fans through their shared love of the game of golf during these crazy times. Centered around #GolfUnitesUs, the USGA has launched several social media campaigns, including “Who Introduced You to the Game” and “The Golf Courses You Will Play After Quarantine,” to spur conversations among fans. The campaigns have attracted professionals, elite amateurs, celebrities and weekend players, highlighting just how much golf unites us.



Casa de Campo Resort & Villas in the Dominican Republic is one of the world’s great five-star retreats. For nearly 50 years, it’s been a favorite escape for athletes, entertainers, business moguls and statesmen from around the globe.

For the last few weeks, however, it’s been unusually quiet as commercial and private flights to the Dominican have been suspended. Despite the shutdown, Casa de Campo has sought to maintain its promotional momentum by creating content for its owned media channels that tastefully keeps it top of mind with discerning travelers.

As part of this approach, Buffalo was asked to develop a hashtag and messaging that would capture the unprecedented nature of these times. In doing so, we focused on a concept that emphasizes the importance of personal well-being and a sense of community, while also being reassuring and forward-thinking. The wording and hashtag also tie-in with the resort’s iconic logo of a cresting wave. Check out an example of the video they’ve been sharing across a number of their social channels below: