ANNIKA

Keeping the spotlight on a sporting legend after she moves on to her career’s next phase.

challenge

As Annika Sorenstam moved further away from her playing days, Buffalo.Agency was engaged to keep Annika’s name and, by association, her ANNIKA-branded businesses “in the news.”

insight

The greatest female golfer of her generation stepped away from the LPGA in 2008 to raise a family and begin the off-course phase of her professional career.

activation

Buffalo.Agency executes a PR and media relations program that leverages her business and non-profit endeavors to position her as a leading voice for women in sport and business.

result

With coverage in outlets ranging from Working Mother to Fortune to Business Jet Traveler, Annika is reaching new audiences while remaining top-of-mind with sponsors, consumers and fans alike.

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