Keeping the spotlight on a sporting legend after she moves on to her career’s next phase.
ANNIKA
challenge
As Annika Sorenstam moved further away from her playing days, Buffalo.Agency was engaged to keep Annika’s name and, by association, her ANNIKA-branded businesses “in the news.”
insight
The greatest female golfer of her generation stepped away from the LPGA in 2008 to raise a family and begin the off-course phase of her professional career.
activation
Buffalo.Agency executes a PR and media relations program that leverages her business and non-profit endeavors to position her as a leading voice for women in sport and business.
result
With coverage in outlets ranging from Working Mother to Fortune to Business Jet Traveler, Annika is reaching new audiences while remaining top-of-mind with sponsors, consumers and fans alike.




Lamkin Grips
Golf

Destination Kohler
Destination

ECCO GOLF
Golf

Toptracer Range
Golf

Casa de Campo Resort & Villas
Destination

Under Armour Eyewear
Lifestyle

PGA National Resort & Spa
Destination

Youth on Course
Golf

US Club Soccer
Sport

Bridgestone Golf
Golf

Mass Golf
Golf
