Positioning a once underappreciated address as the hot new place to live.
MAGNOLIA GREEN
challenge
Magnolia Green was not on the short-list for many of these buyers, thanks to a difficult recent history that included a halt in construction during the recession.
insight
Richmond-area home buyers seeking more bang-for-their buck are increasingly considering communities south of the James River.
activation
Leverage new ownership group and openings of 18-hole golf course, real estate Welcome Center, golf clubhouse and new neighborhoods to tell the Magnolia Green story via a PR and media relations program targeting local, regional and national press.
result
Magnolia Green is the area’s fastest-growing active-lifestyle community, realizing a year-over-year price-per-unit increase approaching 20%.
Lamkin Grips
Golf
Destination Kohler
Destination
ECCO GOLF
Golf
Toptracer Range
Golf
Casa de Campo Resort & Villas
Destination
Under Armour Eyewear
Lifestyle
PGA National Resort & Spa
Destination
Youth on Course
Golf
US Club Soccer
Sport
Bridgestone Golf
Golf
Mass Golf
Golf