Sports Turf Managers Association Case Study

challenge

Centralize, unify and integrate communications assets and activities – including SportsTurf magazine, STMA digital networks (website, social, e-mail, newsletters, forums, creative campaigns) and media outreach to better position the association as the premier industry resource promoting field safety and other best practices, the sports turf profession at-large and the members as foremost experts.

insight

With high-profile members represented within highly-recognized organizations – including Real Madrid C.F., Green Bay Packers, Washington Nationals, University of Oklahoma and the City of Phoenix Parks and Rec Department – STMA turned to Buffalo.Agency in 2013 to position the organization as the global leader in advancing the profession and enhancing the turf industry’s reputation.

activation

Through a turnkey robust communications program, Buffalo promotes Sports Turf Managers Association's 2,600 members via non-endemic and endemic media outlets across North America and beyond. Conducting in-person and phone interviews with STMA members continually revealed story ideas from professional, collegiate, K-12, youth, parks and recreation, academic and commercial segments. Comprehensive social media community management allows members to remain continually engaged by means of nationally recognized user-generated campaigns.

result

Since October 2013, Buffalo.Agency has generated 19.9 billion unique public relations impressions, secured more than 1,000 publicity hits in an expansive list of representative publications and grown the social media community by more than 1,000%.