Online retailer of fitness and athleisure apparel from leading designer brands.
TRENDYSPORTSUSA
challenge
TrendySportsUSA leadership was seeking a two-pronged approach of earned media and digital marketing. Earned media to increase awareness among consumers via placements in top national media outlets consumed by its core audience and also driving conversions by managing it’s pay-per-click program to ensure maximum exposure.
insight
TrendySportsUSA is a boutique e-tailer carrying a curated mix of designer fitness apparel as a one-stop destination for skiers, yogis, runners, tennis players, adrenaline junkies and more. It’s founder’s keen eye for the latest trends creates a unique, personal shopping-type experience, but as a young brand, it needed a boost reaching potential customers.
activation
Veterans of the active-lifestyle space, Buffalo leveraged its large network of fashion, lifestyle and fitness editors to engineer placements of items for sale by TrendySportsUSA. Each hit included the website address and emphasis was placed on targeting digital media platforms to encourage immediate site visits. By taking control of its Google AdWords account, Buffalo was able to re-organize landing pages, optimize cost-per-click and generate click-resistant copy.
result
Buffalo.Agency landed TrendySportsUSA in print and digital platforms such as: SHAPE, SELF, Vogue, Men’s Fitness, Women’s Heath, Good Housekeeping, Outside, HuffingtonPost.com, Uncrate, Robb Report.com among many others yielding more than 30 million media impressions. On the digital side, the Buffalo-managed Google AdWords campaign increased YOY revenue by nearly 30%.




Lamkin Grips
Golf

Destination Kohler
Destination

ECCO GOLF
Golf

Toptracer Range
Golf

Casa de Campo Resort & Villas
Destination

Under Armour Eyewear
Lifestyle

PGA National Resort & Spa
Destination

Youth on Course
Golf

US Club Soccer
Sport

Bridgestone Golf
Golf

Mass Golf
Golf
