TrendySportsUSA Case Study

challenge

TrendySportsUSA leadership was seeking a two-pronged approach of earned media and digital marketing. Earned media to increase awareness among consumers via placements in top national media outlets consumed by its core audience and also driving conversions by managing it’s pay-per-click program to ensure maximum exposure.

insight

TrendySportsUSA is a boutique e-tailer carrying a curated mix of designer fitness apparel as a one-stop destination for skiers, yogis, runners, tennis players, adrenaline junkies and more. It’s founder’s keen eye for the latest trends creates a unique, personal shopping-type experience, but as a young brand, it needed a boost reaching potential customers.

activation

Veterans of the active-lifestyle space, Buffalo leveraged its large network of fashion, lifestyle and fitness editors to engineer placements of items for sale by TrendySportsUSA. Each hit included the website address and emphasis was placed on targeting digital media platforms to encourage immediate site visits. By taking control of its Google AdWords account, Buffalo was able to re-organize landing pages, optimize cost-per-click and generate click-resistant copy.

result

Buffalo.Agency landed TrendySportsUSA in print and digital platforms such as: SHAPE, SELF, Vogue, Men’s Fitness, Women’s Heath, Good Housekeeping, Outside, HuffingtonPost.com, Uncrate, Robb Report.com among many others yielding more than 30 million media impressions. On the digital side, the Buffalo-managed Google AdWords campaign increased YOY revenue by nearly 30%.