We Are Golf

challenge

Facilitate a national conversation surrounding the importance of golf's health and its many contributions to society, culminating in the 11th annual National Golf Day. Our goal is to effectively communicate the purpose of the yearly celebration to an expansive endemic and non-endemic national audience.

insight

WE ARE GOLF’s National Golf Day, held annually on Capitol Hill, is where the coalition of golf’s leading associations and industry partners meet with Members of Congress, the Executive Branch and federal agencies to discuss golf’s 15,000 diverse businesses, two million jobs impacted, tax revenue creation and tourism value.

activation

A #NationalGolfDay social media toolkit was created and distributed to World Golf Foundation allied partners, influencers, sports agencies, Congressional leaders and media. Coordinated on-site media interviews with golf social media ambassador Paige Spiranac. Planned and executed the first annual “National 9 Event” with golf influencers to discuss the industry and play a casual, fun round.

result

The #NationalGolfDay social media campaign officially launched on April 1 and ended April 30. The campaign exceeded 77.8 million impressions (72 million in 2017; 52 million in 2016), while National Golf Day was a global trending topic on Twitter for the fourth consecutive year. Public relations support earned publicity hits from notable media outlets including ABC, CBS, CNN Money, Forbes, FOX, Golf Channel, NBC, NPR and SiriusXM.