Herd is the word

what drives us?

As a full-service, integrated marketing agency, we have built a team that delivers creative marketing and advertising, master storytelling, deep media relationships, powerful experiences, and impactful engagement. Each service is grounded in data-derived strategy and supported by experts with decades of industry knowledge.

leadership

Kyle Ragsdale | Buffalo.Agency
KYLE RAGSDALE
Chief Executive Officer
Former CMO of Billy Casper Golf and top revenue and marketing officer for Vox Media (SB Nation, The Verge, Vox.com), Kyle is responsible for development and execution of Buffalo’s vision and strategy.
John Watson Executive Chairman
JOHN WATSON
Executive Chairman
A seasoned executive with global companies, including Hallmark (President-Retail), Edwin Watts Golf (President / CEO), HSN / IAC (President / COO), Sunglass Hut (CEO), Reebok (CMO) and others, John leads the Buffalo Groupe, LLC.
Rich Katz
RICH KATZ
Founder & Principal
Former journalist and agent to professional athletes, Rich is a sought-after speaker, master strategist and highly networked executive.  Rich focuses on strategic growth areas.
Derek Koenig | Buffalo.Agency
DEREK KOENIG
Chief Creative and Content Officer
A 25-year marketing industry veteran previously holding executive-level positions with Discovery, Vail Resorts, AOL, Sony and Discover Financial, Derek heads Buffalo Studios.
Teresa Olsen | Buffalo Groupe
TERESA OLSEN
Senior Vice President
With experience in brand strategy and marketing work on behalf of Fortune 100 companies like Procter & Gamble, Coors Brewing Co., Mead Johnson, Burger King, Nestlé and most recently Hallmark Cards, Teresa serves as Head of Strategy for Buffalo Groupe.
Lauren Nodzak | Buffalo Groupe
LAUREN NODZAK
Senior Vice President
A recipient of PR Week’s 40 Under 40 accolade, Lauren’s experience includes leading strategic public relations and influencer marketing for Pernod Ricard USA and Mars Chocolate North America. She is Head of Client Strategy and Service.
Emily Clark | Buffalo Groupe
EMILY CLARK
Senior Vice President
Previously the vice president of sales and marketing for Buffalo’s former parent company and largest current shareholder, Billy Casper Golf, Emily shapes recruiting, retention, and other talent-related initiatives as Head of People and Culture.

MEET THE HERD THAT KEEPS US ROAMING

Zachary Abaie | Manager
Zachary Abaie | Manager
ZACHARY ABAIE
Director
Retired college soccer player and hopelessly optimistic DC sports fan.
Derika Crowley | Associate
Derika Crowley | Associate
DERIKA CROWLEY
Senior Associate
I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself. - B.K.
Lindsay Hank | Buffalo.Ageny
Lindsay Hank | Buffalo.Ageny
LINDSAY HANK
Office and Events Coordinator
Capturing the moment, while being a part of history.
Jessica Lewis | Buffalo.Agency, Billy Casper Golf
Jessica Lewis | Buffalo.Agency, Billy Casper Golf
JESSICA LEWIS
Director
Former professional golfer turned snowboarding addict.
RYAN PARSONS
Senior Associate
Former two-sport, Division I benchwarmer.
Shane Sharp - Vice President
Shane Sharp - Vice President
SHANE SHARP
Vice President
Holds a black belt in the Korean mixed martial art of Hwar Do, sports trivia and craft beer.
Laura Wenzel | Buffalo.Agency
Laura Wenzel | Buffalo.Agency
LAURA WENZEL
Senior Associate
I like my sports like I like my coffee, on ice. Go Red Wings!
Nina Carter ? Buffalo.Agency
Nina Carter ? Buffalo.Agency
NINA CARTER
Content Producer
Former Division 1 soccer player & Emmy Award-winning journalist doing D.C. the Detroit way.
Bill Fiedler - Senior Director
Bill Fiedler - Senior Director
BILL FEIDLER
Senior Director
Wine enthusiast and pop culture junkie.
Jill Headley | Buffalo.Agency
Jill Headley | Buffalo.Agency
JILL HEADLEY
Vice President
Former Wake Forest golfer. Favorite foursome? Her husband and two daughters.
Jessica Lloyd | Associate
Jessica Lloyd | Associate
JESSICA LLOYD
Senior Associate
Proud Hokie with some serious Natitude.
John Pfeifer | Buffalo.Agency
John Pfeifer | Buffalo.Agency
JOHN PFEIFER
Art Director
In second grade I was told to just move my lips during the choir performance.
Tomas Silvani | Buffalo.Agency
Tomas Silvani | Buffalo.Agency
TOMÁS SILVANI
Director
Was stranded in Antarctica for two weeks.
Caitlin Wesenberg - Director of Marketing
Caitlin Wesenberg - Director of Marketing
CAITLIN WESENBERG 
Director
Just a Wisco girl living in a DC world #gopackgo
Kevin Chiang | Buffalo.Agency
Kevin Chiang | Buffalo.Agency
KEVIN CHIANG
Senior Designer
Part of the first ever professional Ultimate Frisbee championship team, The Philadelphia Spinners.
Glenn Gray | Buffalo.Agency
Glenn Gray | Buffalo.Agency
GLENN GRAY
Senior Vice President
Has traveled to 18 countries, including hiking the Inca Trail in Peru and Perito Moreno Glacier in Argentina.
ADAM KEMPTON
Vice President of Analytics
Best shooter of the basketball at the company. *Unproven.
LUCÍA MÁRQUEZ
Junior Designer
Opportunity does not knock, it presents itself when you beat down the door.
STEPHEN REYNOLDS
Vice President
Once watched a baseball game with Rosa Parks.
Joe Steranka - Strategic Advisor
Joe Steranka - Strategic Advisor
JOE STERANKA
Chief Strategy Officer
Buffalo Advisor from Steranka Sports + Strategy
David Wood - Manager
David Wood - Manager
DAVID WOOD
Director
Author of Around the World in 80 Rounds.
Pate Clarson | Manager
Pate Clarson | Manager
PATE CLARSON
Manager
3rd generation Floridian, unsure how to dress for winters in DC.
David Griffith - Director
David Griffith - Director
DAVID GRIFFITH
Vice President
Plays guitar and sings in a band.
Chad Kurz | Director
Chad Kurz | Director
CHAD KURZ
Senior Director
Rule of Thirds. Wordplay. Lists.
Colin McDonald | Buffalo.Agency
Colin McDonald | Buffalo.Agency
COLIN MCDONALD
Senior Associate
2006 Geography Bee Participant.
2007 Geography Bee Champion. 
Robert Rodriguez - Senior Associate
Robert Rodriguez - Senior Associate
ROBERT RODRIGUEZ
Manager
Texas BBQ connoisseur and self proclaimed Weather Geek.
Paige Stinger | Buffalo.Agency
Paige Stinger | Buffalo.Agency
PAIGE STINGER
Manager
Every pizza is a personal pizza if you believe in yourself.
Dan Wooters - Associate
Dan Wooters - Associate
DAN WOOTERS
Associate
Part-time hotel owner.
Ben Cramer | Buffalo.Agency
Ben Cramer | Buffalo.Agency
BEN CRAMER
Senior Associate
Can play five instruments poorly.
Rachel Griffith - Administrative Associate
Rachel Griffith - Administrative Associate
RACHEL GRIFFITH
Associate
Was once an extra in a
K-drama.
Cassie Phillips | Buffalo.Agency
Cassie Phillips | Buffalo.Agency
CASSIE LARRABEE
Manager
Throws like a girl and is proud of it.
Julie McKay – Associate
Julie McKay – Associate
JULIE MCKAY
Senior Associate
Hardly home but always reppin' - On Wisconsin!
Nathan Rubinstein - Associate
Nathan Rubinstein - Associate
NATHAN RUBINSTEIN
Associate
“There isn’t enough daylight in any one day to practice all the shots you need to.” – Ben Hogan
Chris Walling | Buffalo.Agency
Chris Walling | Buffalo.Agency
CHRIS WALLING
Manager
The nearest sprinkler head will be blank.
Ethan Zimman | Buffalo.Agency
Ethan Zimman | Buffalo.Agency
ETHAN ZIMMAN
Manager
<Insert Caddyshack quote here>

HAVE WHAT IT TAKES TO JOIN THE HERD?