Agency

Have You Herd? – January 2019

By: Rich Katz, Founder & Managing Director Ultimate Influence America loves lists and golf course rankings and ratings are no exception. They represent tried and true outlets for golfers’ decision-making on their next playing destinations.  This influence applies to golf courses and resorts within driving distance as well as those requiring short- and long-haul flights.  […]

Have You Herd? – December

By: Rich Katz, Founder & Managing Director New Happenings Here’s to smart marketing and a tenacity that withstands our 16-year history: Proper Topper – A top producer of golf hats and apparel, Imperial Headwear enjoys close relationships with iconic golf courses, country clubs and resorts, as well as major championships, professional tours and governing bodies. […]

Have You Herd? – November

By: Rich Katz, Founder & Managing Director Lessons Learned One of my favorite golf companies on the planet is GOLFTEC. So, it’s with honor I’m delivering a “State of Golf” presentation at is annual conference next week.  That’s followed by my moderating a “Future of Golf” panel featuring Callaway Golf and Golf Channel leadership. Like […]
Business to Business Cients| Buffalo.Agency

Buffalo.Agency Extends Partnerships with Leading B2B Companies

FOR IMMEDIATE RELEASE: October 9, 2018 MEDIA CONTACT: Tomás Silvani Buffalo.Agency tsilvani@buffalo.agency Buffalo.Agency Extends Partnerships with Leading B2B Companies (RESTON, Va.) – Buffalo.Agency – the fully-integrated marketer specializing in the golf, sport and lifestyle markets – has extended partnerships with globally recognized Aquatrols, Tagmarshal and Thor Guard. For these clients, Buffalo manages marketing strategy and […]

Have You Herd? – October

By: Rich Katz, Founder & Managing Director Dear Friends, We employ a terrific executive coach.  Many of her teachings hit me hard.  A couple of note: There are two principal behaviors you can control. The first is personal effort. The second are learnings through conversations; on that note, Bill Gates reportedly carries a card in […]
Have You Herd? - September| Buffalo.Agency

Have You Herd? – September

By: Rich Katz, Founder & Managing Director Stacking Up Business is akin to a nationally-televised prize fight. To get the upper hand, the more sophisticated your marketing becomes, the more surgical you can position your brand as a “must have.” Without such data, benchmarking risks inaccuracy and campaigns fall prey to imprecise measurement.  Moreover, differentiation […]

Aim Small for Big Results

By: David Griffith, Vice President News comes fast these days.  Let’s face it, print may not be dead, but online has fractionalized media, thus, crowning content king.  Digital platforms are constantly seeking sticky stories and lengthy listicles which increase time-on-site and create loyal visitors. For PR practitioners, the good news are the many new avenues […]
Have You Herd? - August | Buffalo.Agency

Have You Herd? – August

By: Rich Katz, Founder & Managing Director Golf Un-Lugged Caddies have walked golf courses for hundreds of years dating back to Mary, Queen of Scots, who developed a love for the game.  So much so, King Louis of France built her a course to enjoy when she visited.  Mary required guards while playing, so he […]
Why Media Tours are Important | Buffalo.Agency

Why Media Tours Matter

By: Zach Abaie, Manager Media relationships can be formed in dozens of ways: e-mail exchanges, phone calls, social media conversations and more. But, the strongest bond is undoubtedly made during in-person interactions. For Buffalo.Agency, that’s 99% of the reason to conduct a media tour. I’ll tell you the other 1% at the end of this […]

Have You Herd? – July

By: Rich Katz, Founder & Managing Director Living the Dream There’s nothing like waking up on a weekend, reading the newspaper with coffee in hand and staring at a beautifully manicured, tree-lined fairway.  If you’re like the 34% of residents who live in golf communities and play the sport, a trip to the first tee […]
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