Agency

Have You Herd? – April 2019

By: Rich Katz, Founder & Principal  Palm of Hand Marketers de-prioritizing today’s ubiquitous demand for fresh content and instant consumer gratification are destined for pink slips.  Here’s why: The average American checks his or her smartphone every six minutes or 150 times daily. Nearly 30% look at their phones the “first and last thing” they […]

Have You Herd? – March 2019

By: Rich Katz, Founder & Principal  Digital Milestone For the first time, spend on digital advertising ($130B, 54.2%) in America will surpass traditional ads ($110B, $46.8%).  The trend mirrors consumer consumption activities as digital ads are forecast to become two-thirds of all ad spend by 2023 (eMarketer). Mobile phones are dominant, representing more than 66% […]

Have You Herd? – February 2019

By: Rich Katz, Founder & Principal  Super Charge In the event you missed it, there’s a lot of buzz around Buffalo’s latest development. Our fully-integrated marketing firm representing golf, sport and lifestyle brands globally has spun off from its parent entity, golf course management company Billy Casper Golf (BCG). The move comes after a recapitalization […]

Have You Herd? – January 2019

By: Rich Katz, Founder & Managing Director Ultimate Influence America loves lists and golf course rankings and ratings are no exception. They represent tried and true outlets for golfers’ decision-making on their next playing destinations.  This influence applies to golf courses and resorts within driving distance as well as those requiring short- and long-haul flights.  […]

Have You Herd? – December 2018

By: Rich Katz, Founder & Managing Director New Happenings Here’s to smart marketing and a tenacity that withstands our 16-year history: Proper Topper – A top producer of golf hats and apparel, Imperial Headwear enjoys close relationships with iconic golf courses, country clubs and resorts, as well as major championships, professional tours and governing bodies. […]

Have You Herd? – November 2018

By: Rich Katz, Founder & Managing Director Lessons Learned One of my favorite golf companies on the planet is GOLFTEC. So, it’s with honor I’m delivering a “State of Golf” presentation at is annual conference next week.  That’s followed by my moderating a “Future of Golf” panel featuring Callaway Golf and Golf Channel leadership. Like […]
Business to Business Cients| Buffalo.Agency

Buffalo.Agency Extends Partnerships with Leading B2B Companies

FOR IMMEDIATE RELEASE: October 9, 2018 MEDIA CONTACT: Tomás Silvani Buffalo.Agency tsilvani@buffalo.agency Buffalo.Agency Extends Partnerships with Leading B2B Companies (RESTON, Va.) – Buffalo.Agency – the fully-integrated marketer specializing in the golf, sport and lifestyle markets – has extended partnerships with globally recognized Aquatrols, Tagmarshal and Thor Guard. For these clients, Buffalo manages marketing strategy and […]

Have You Herd? – October 2018

By: Rich Katz, Founder & Managing Director Dear Friends, We employ a terrific executive coach.  Many of her teachings hit me hard.  A couple of note: There are two principal behaviors you can control. The first is personal effort. The second are learnings through conversations; on that note, Bill Gates reportedly carries a card in […]
Have You Herd? - September| Buffalo.Agency

Have You Herd? – September 2018

By: Rich Katz, Founder & Managing Director Stacking Up Business is akin to a nationally-televised prize fight. To get the upper hand, the more sophisticated your marketing becomes, the more surgical you can position your brand as a “must have.” Without such data, benchmarking risks inaccuracy and campaigns fall prey to imprecise measurement.  Moreover, differentiation […]

Aim Small for Big Results

By: David Griffith, Vice President News comes fast these days.  Let’s face it, print may not be dead, but online has fractionalized media, thus, crowning content king.  Digital platforms are constantly seeking sticky stories and lengthy listicles which increase time-on-site and create loyal visitors. For PR practitioners, the good news are the many new avenues […]
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