Buffalo.Agency

Have You Herd? – May 2019

By: Rich Katz, Founder & Principal  Stay ‘n’ Play With a host of amazing golf resort and destination clients, Buffalo’s team follows travel trends like a hawk. Business travel is up thanks largely to a significant return to face-to-face meetings over hiding behind emails. Leisure tourism is also up.  Much is attributed to a prevailing […]

Have You Herd? – April 2019

By: Rich Katz, Founder & Principal  Palm of Hand Marketers de-prioritizing today’s ubiquitous demand for fresh content and instant consumer gratification are destined for pink slips.  Here’s why: The average American checks his or her smartphone every six minutes or 150 times daily. Nearly 30% look at their phones the “first and last thing” they […]
Buffalo Groupe |Derek Koenig Announcement

News | Derek Koenig Appointed as Buffalo’s First Chief Creative and Content Officer

Buffalo Groupe Appoints Derek Koenig as Buffalo Agency’s First Chief Creative and Content Officer Twenty-Five Year Marketing Industry Veteran Will Oversee Creation of Buffalo Studios (RESTON, Va.) – Buffalo Groupe, LLC and its Buffalo Agency – a fully integrated marketing firm representing golf, sport and lifestyle brands globally – has named Derek Koenig Chief Creative […]

Have You Herd? – March 2019

By: Rich Katz, Founder & Principal  Digital Milestone For the first time, spend on digital advertising ($130B, 54.2%) in America will surpass traditional ads ($110B, $46.8%).  The trend mirrors consumer consumption activities as digital ads are forecast to become two-thirds of all ad spend by 2023 (eMarketer). Mobile phones are dominant, representing more than 66% […]

Have You Herd? – February 2019

By: Rich Katz, Founder & Principal  Super Charge In the event you missed it, there’s a lot of buzz around Buffalo’s latest development. Our fully-integrated marketing firm representing golf, sport and lifestyle brands globally has spun off from its parent entity, golf course management company Billy Casper Golf (BCG). The move comes after a recapitalization […]
Buffalo.Agency Spins Off From Billy Casper Golf | Buffalo.Agency

News | Buffalo.Agency Spins Off From Billy Casper Golf

Buffalo.Agency Spins Off From Billy Casper Golf, Appoints John Watson as Executive Chairman, Kyle Ragsdale as CEO   (RESTON, Va.) – Buffalo.Agency (Buffalo) – the fully-integrated marketing firm representing golf, sport and lifestyle brands globally – has spun off from its parent entity, golf course management company Billy Casper Golf (BCG). The move comes after […]

Have You Herd? – January 2019

By: Rich Katz, Founder & Managing Director Ultimate Influence America loves lists and golf course rankings and ratings are no exception. They represent tried and true outlets for golfers’ decision-making on their next playing destinations.  This influence applies to golf courses and resorts within driving distance as well as those requiring short- and long-haul flights.  […]

Have You Herd? – December 2018

By: Rich Katz, Founder & Managing Director New Happenings Here’s to smart marketing and a tenacity that withstands our 16-year history: Proper Topper – A top producer of golf hats and apparel, Imperial Headwear enjoys close relationships with iconic golf courses, country clubs and resorts, as well as major championships, professional tours and governing bodies. […]

Why Millennials Should Use Golf to Advance Their Career

Photo credit: Topgolf By: Glenn Gray, Vice President Contrary to belief, younger generations are interested in golf and playing in droves. If you’re not one of them, you could be missing out on ideal opportunities to get your next promotion or gain visibility within your organization by using the game as a career advancement tool. […]