There are moments that matter – in our lives, in our careers and in our choices. Buffalo focuses on the moments that matter when connecting brands to audiences. On Friday, Ja...
Successful golf destination properties and resorts tend to share one common trait when it comes to their respective marketing and public relations programs – they think and plan ...
Historically, public relations or earned media has been boxed into delivering awareness and driving “publicity.” But with consumers being exposed to an estimated 4,000 to 10,00...
In the world of golf, a familiarization trip (or FAM) for media is essential to tell the full story of a new course. FAM trips are designed to give golf writers, course reviewers a...
“I don’t need to try it, I’ll take your word for how amazing this new (product) is,” said no media member ever. In the sports industry dozens of new shirts, shoes, outerwea...
By: Cassie Phillips, Manager As marketers, we hear it all the time. “Let’s launch a campaign!” Whether a product release, major company announcement or new brand initiative, ...
By: David Griffith, Vice President News comes fast these days. Let’s face it, print may not be dead, but online has fractionalized media, thus, crowning content king. Digital...
By: Zach Abaie, Manager Media relationships can be formed in dozens of ways: e-mail exchanges, phone calls, social media conversations and more. But, the strongest bond is undoubte...
Congratulations Herd! We are proud to announce the following promotions. David Griffith, Vice President Griffith joined the Buffalo team a decade ago and currently leads pub...
I was asked by a group of young women in my office to write a Buffalo.Agency blog in honor of National Business Women’s Week. These smart, savvy and sassy ladies did not make i...