Increasing exposure within the media landscape on a national level has helped connect US Club Soccer with the communities it serves.  The cornerstone of public relations is the ability to proactively communicate your story, a capability we excel at.


Lead a youth soccer club movement designed to provide an exclusive and complete experience for parents and players, while emphasizing the full development of each player and providing parents with opportunities centering on their child’s advancement and well-being.


Conveying the human interest, player development and player safety angles of an organization that promotes youth empowerment by reaching new audiences and growing awareness across myriad of news mediums.


Beginning with the development of a media engagement strategy and a proper launch strategy for its innovative Players First initiative, and continuing with the promotion of its annual national championships, US Club Soccer and its member clubs were discerningly placed in the news through aggressive media outreach. Additionally, providing creative support to the organization allowed the distribution of relevant information on its website, social media channels and collateral items used at US Club Soccer events.


Placing US Club Soccer in all major soccer publications and national media outlets totaling 7.01 billion impressions helped increase the credibility of the organization beyond individual club members. Representative publicity includes CNN, the Chicago Tribune, Los Angeles Times, ESPN,  NBC, Sports Business Journal, Univision, BBC, Sirius XM FC,, Huffington Post,,, Forbes and the Washington Post.
Kevin Payne | Buffalo.Agency
Soccer Ball - USS Club Soccer

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