Toptracer Range Case Study

challenge

Despite a long list of benefits, Toptracer Range suffered from a lack of awareness before engaging with Buffalo.Agency. Through the creation and execution of a public relations strategy geared toward positively highlighting the brand in influential consumer and trade media, Toptracer’s profile within the industry has been raised dramatically.

insight

Their system has completely changed the way golf fans view the sport on television, similar to how the “First and 10 Line” evolved the football watching experience. This technology is now trickling down to the standard driving range, so that it can be harnessed by all players. Beyond the Toptracer technology, the brand is part of the larger Topgolf organization, which is widely regarded as one of the most innovative companies in the golf industry.

activation

Buffalo has provided a number of services to help Toptracer build its reputation and grow its presence. This includes creating and executing a PR strategy, building creative assets for marketing and trade shows, and leveraging our network of connections to provide valuable introductions for Toptracer executives.

result

Over the course of 12 months, Buffalo secured hundreds of millions of media impressions with some of the most influential outlets in the world, including hits in such outlets as Forbes, CBS Sports, Canadian Press, Buzzfeed, Golf Channel, Golf Digest, GOLF, Geekwire, Sports Business Journal, Golfweek, Golf Inc., Golf Business, SportTechie and many more. The result of this publicity played an important role in growing Toptracer Range from being available in 500 bays worldwide to a projected 8,000 by the end of 2019.