Marketing

Have You Herd? – March 2019

By: Rich Katz, Founder & Principal  Digital Milestone For the first time, spend on digital advertising ($130B, 54.2%) in America will surpass traditional ads ($110B, $46.8%).  The trend mirrors consumer consumption activities as digital ads are forecast to become two-thirds of all ad spend by 2023 (eMarketer). Mobile phones are dominant, representing more than 66% […]

Have You Herd? – February 2019

By: Rich Katz, Founder & Principal  Super Charge In the event you missed it, there’s a lot of buzz around Buffalo’s latest development. Our fully-integrated marketing firm representing golf, sport and lifestyle brands globally has spun off from its parent entity, golf course management company Billy Casper Golf (BCG). The move comes after a recapitalization […]

Have You Herd? – January 2019

By: Rich Katz, Founder & Managing Director Ultimate Influence America loves lists and golf course rankings and ratings are no exception. They represent tried and true outlets for golfers’ decision-making on their next playing destinations.  This influence applies to golf courses and resorts within driving distance as well as those requiring short- and long-haul flights.  […]

Have You Herd? – December 2018

By: Rich Katz, Founder & Managing Director New Happenings Here’s to smart marketing and a tenacity that withstands our 16-year history: Proper Topper – A top producer of golf hats and apparel, Imperial Headwear enjoys close relationships with iconic golf courses, country clubs and resorts, as well as major championships, professional tours and governing bodies. […]

Have You Herd? – May 2018

By: Rich Katz, Founder & Managing Director Lead Generation Buffalo’s newest client – for which we are integrating strategic public relations and content marketing programs to reach qualified member and resident prospects at precise points in the sales cycle – is one for the ages. Meet Sailfish Point: On Hutchinson Island, Florida is one of […]
Building Blocks of Successful Integrated Marketers | Buffalo.Agency

Building Blocks of Successful Integrated Marketers

As experienced integrated marketers, it is our duty to extend our knowledge to those entering the industry. At Buffalo, we start by teaching interns best practices, and pushing them outside of their comfort zones.  So, what makes our internship program different? Kids in the Candy Store Since we are a full-service agency, our interns have […]