Have You Herd – Are iOS Changes Affecting Your Digital Strategy?
Major changes came about the last few months in the digital advertising world. Apple mandated iOS users to opt in or out of tracking, and it has hit social media advertising hard, ...
Have You Herd – The Power of Public Relations
Historically, public relations or earned media has been boxed into delivering awareness and driving “publicity.” But with consumers being exposed to an estimated 4,000 to 10,00...
Have You Herd – Keeping Up With Today’s Social Media Trends
In the current social media climate, what’s trending today will be old news by tomorrow. #WorkFromHome life, the pandemic, and the explosion of TikTok have led us to be glued...
Have You Herd – Looking Back to Escape Forward
It’s been a month since the calendar unceremoniously flipped from 2020 to 2021. Celebrations, tempered by the intensity of the pandemic that has gripped us for the better part ...
Have You Herd – Top 5 Tips For Non-Traditional Holiday Marketing
2020 has undoubtedly been a year to never forget. But before the curtain drops, there’s a final act to be written about the holiday shopping season. While the next month trad...
Have You Herd – 2020 Holiday Advertising Strategy Shifts to Help Maximize Results
In the digital marketing space, each year the holiday season is expected to bring increased ad competition and a rise in cost-per-clicks. On the whole, digital advertising costs ca...
Herd Highlight – The Herd at Home
We #stayhome and #WFH for our safety, our clients’ safety, and the safety of the world around us. We are grateful and honor those working on the front line in these unprecedented...